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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A) Cross Channel Analytics
B) Data Dictionary
C) Workspace Overview
D) Annotations

2. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) Shared Audience deletion is not allowed in CJA
B) The audience will remain in CJA but be removed from AEP Real-time CDP
C) Shared audience is not deleted from AEP Real-time CDP
D) Profiles of shared audience are deleted from AEP Real-time CDP

3. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Line Chart
B) Scatter Plot
C) Funnel Visualization
D) Bar Chart

4. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to override the education level Dimension with other demographic data
B) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
C) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
D) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on

5. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Develop a campaign to drive traffic to the retail section based on high-support section visits.
B) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
C) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
D) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.

Solutions: