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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

What type of stakeholder typically requires advanced training on reporting features in Marketo?

A. Marketing Manager
B. Content Creator
C. Database Administrator
D. Sales Representative

Question 2

What factors should be included in a project's risk assessment? (Choose two)

A. Availability of skilled resources
B. Marketing asset approval times
C. Vendor pricing policies
D. Unclear stakeholder requirements

Question 3

Which type of logic is used for complex segmentations in Marketo?

A. Email Delivery Timing
B. Advanced Smart List Filters
C. Lead Scoring Logic
D. Engagement Streams

Question 4

What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

A. Data compatibility
B. Frequency of email campaigns
C. Required API endpoints
D. Campaign folder naming conventions

Question 5

A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A. Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
B. Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
C. Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
D. Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.

Solutions: