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GCCC Strategic Communication Management Professional Sample Questions:

1. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The mission, vision, and values of the organization.
B) The organization's annual business plan.
C) Market research reports on the competitive landscape for the organization.
D) Analysts' reports on the sector.

2. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Increase staff awareness of industry code of ethics during this fiscal year.
C) Sixty percent of employees enroll in ethical behavior training by 12 June.
D) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Communication strategy
C) Business objective
D) Communication tactics

4. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
B) Build a simulation exercise to ensure the team is ready.
C) Build a plan that the team will revisit annually.
D) Build a culture of crisis preparedness over time.

5. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
B) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
C) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
D) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.

Solutions: