Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration | 14% | - Event API usage and configuration - Data flow management within and outside the platform - ETL feed system implementation - Salesforce Connector integration |
| Topic 2: Sitemap | 18% | - Catalog and page mapping - Content zones configuration - Web SDK implementation - Sitemap design and best practices - Unified customer profile building |
| Topic 3: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Topic 4: Activation | 18% | - Campaign optimization and measurement - Campaign creation and execution - Mobile and server-side campaigns - Open-time email campaigns - A/B testing setup and analysis |
| Topic 5: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 6: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment creation and management - Segment performance reporting and analytics |
| Topic 7: Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How does IS define web template?
A) A google Chrome Extension
B) An area on your site that a developer has configured.
C) The events and behavior of what will be captured on the websites
D) A repeatable framework used to create a web campaign
2. What are the three ways segments are used in Interaction studio?
A) Analytics, trends and engagement
B) Set goals and filters
C) Targeting for campaigns
D) Creation related lists within salesforce CRM
E) Recommending products
3. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A) Catalog
B) Channel
C) Directory
D) Objects
4. Which data feed integrates purchase data into a profile in interaction studio?
A) Catalog feed
B) Interaction feed
C) Conversion feed
D) Transaction feed
5. How often does interaction studio poll the sftp for new files for ingestion?
A) Hourly
B) Daily
C) Every 15 minutes
D) Immediately
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,B,C | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: C |
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