Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
Certification Provider: Adobe
Corresponding Certification: Adobe Customer Journey Analytics
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Check Updated on: Nov 11, 2026
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:
- A. Update the segment timeframe to the last 90 days.
- B. Adjust the purchase event filter to include only "Order Completed" events.
- C. Use a calculated metric to count unique orders.
- D. Enable metric filters based on "Order Value."
Correct Answer: B 🗳️
What is the first step when analyzing campaign performance data in Adobe CJA?
Response:
- A. Apply Data Filters
- B. Assign Campaign Metrics
- C. Enable Real-Time Sync
- D. Define Date Ranges
Correct Answer: D 🗳️
A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:
- A. (Customer ID exists (People)) / People
- B. (Customer ID does not exist (People)) / People
- C. (Customer ID exists (People)) / (Customer ID does not exist (People))
Correct Answer: A 🗳️
An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:
- A. The data view with the 36-month rolling data window.
- B. The data view with a 12-month rolling data window.
- C. The data view with the 18-month rolling data window.
- D. The data view with the 24-month rolling data window.
Correct Answer: A 🗳️
As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:
- A. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
- B. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
- C. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
- D. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
Correct Answer: A 🗳️
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