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Facebook Certified media buying professional Sample Questions:

1. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Create app install campaigns for people who have visited the website.
B) Create app install campaigns for people who have finalized a purchase for the following 15 days.
C) Use attention-grabbing video ads on Instagram to new audiences.
D) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
E) Use conversion ads to the checkout page for new audiences.
F) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

2. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Change your core audience's interests to exclude certain content categories.
B) Block certain categories in your Ads Manager.
C) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
D) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

3. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A website can take too long to load
B) You are not generating at least 50 conversion events per week
C) Your goal is to get more conversions
D) A person clicks on an ad accidentally and closes the window before it opens

4. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the set up to daily budget
C) You should change the set up to campaign budget optimizatio
D) You should change the campaign objective

5. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With direct marketing, Facebook tries to minimize website conversions.
B) Direct Response is for top of the funnel marketing.
C) With direct marketing, Facebook tries to maximize mobile app installs.
D) Brand marketing is for top of the funnel marketing.
E) With brand marketing, Facebook tries to maximize conversions.
F) With brand marketing, Facebook tries to maximize impressions, reach and frequency.

Solutions: