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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per click bid
B) Change the destination URL of her ad
C) Change her ad to an image ad
D) Increase the ad's cost per impression bid

2. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.

3. There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?

A) AdWords Editor
B) My Client Center
C) AdWords API
D) Campaign Manager

4. What is the maximum size that Google allows, for reports to be emailed?

A) 2 MB
B) 10 MB
C) 5 MB
D) 1 MB

5. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
B) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
C) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D) Accounts cannot be moved between sub-MCCs.

Solutions: