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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Increase the font size (over 16pt) to make the content easier to read.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.

2. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Email Studio > Overview
B) Automation Studio > Activities
C) Content Builder > Recent Sends

3. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The Send is paused unit is approved again.
B) The originally approved version of the email will be sent.
C) The send is canceled when the approval is withdrawn.

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Specify character encoding in import file.
B) Configure Field-Level Encryption in import file.
C) Manager Files in File Transfer.

5. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Create more focused segmented lists for messaging.
B) Add complementary SMS campaigns.
C) Focus on action-driven subject lines.

Solutions: