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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Add Only
B) Overwrite
C) Add and Update
D) Update Only

2. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Personalization Builder
B) Advertising Studio
C) Web and Mobile Analytics
D) Parameter Manager

3. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Ensure employees have opted in to the test email list or data extension
B) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
C) Ask employees to use personal email addresses instead of corporate email addresses
D) Import employee email addresses into All Subscribers with an "Active status

4. A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A) Custom roles are only available within the business in which they were created.
B) Custom roles override an individual user's granular permission assignments.
C) Custom roles can only be edited by the user who created the role initially.
D) Custom roles are available on their Marketing Cloud account.

5. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

Solutions: