Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics 365
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Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam
The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.
This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.
- Microsoft Dynamics 365 Customer Engagement functional consultants
- Marketing consultants
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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Learning Path 3
The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:
- Promoting events, managing check-ins and registration, as well as reviewing results
- Creating a webinar event
- Advanced event management features
- Creating an on-site event
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Set up marketing configurations - Configure marketing settings and org units - Configure marketing resources and assets - Manage marketing users and teams |
| Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Create and publish marketing pages - Create and publish marketing forms - Configure form and page elements |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Design and create marketing emails - Implement email Personalization and dynamic content - Configure email settings and delivery |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Review marketing insights and analytics - Manage event webinars and waitlists - Set up event registration and sessions |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Build segment queries and filters - Use segment insights |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Set up branching and conditions - Analyze journey performance |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Automate lead qualification and distribution - Create and configure lead scoring models |
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