Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation | 20% | - Scheduling and monitoring automations - Complex automation scenarios and best practices - Journey Builder design and implementation - Automation Studio activities and workflows |
| Topic 2: Integration | 20% | - Data model support for personalized messaging - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems |
| Topic 3: Discovery and Architecture | 16% | - Requirements gathering and analysis - Long-term solution maintainability and scalability - Data and segmentation strategy design - Solution design and architecture planning |
| Topic 4: Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Contact configuration and identity management - Data import, export and transformation |
| Topic 5: Account Configuration | 12% | - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings |
| Topic 6: Messaging | 11% | - Email, SMS and push message design - Cross-channel messaging strategy - Content personalization and dynamic content - Message delivery and optimization |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Data Extension Entry Source in Journey Builder with a filter.
- B. Attribute group in Contact Builder for segmentation.
- C. Relational data extensions with primary keys to match subscribers with their data.
- D. List model and Groups in Single Send Journeys.
Correct Answer: D 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Format the phone field in Salesforce as +1[phonenumber].
- B. Select 'Normalize Phone Number' in Journey settings.
- C. Configure the phone field in Salesforce as US locale.
- D. Select 'US' as the sending country in SMS activity.
Correct Answer: B 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?
- A. A Multi-Step Journey with Data Extension/Automation entry source
- B. User-Initiated Send Definition with User-Initiated Send Definitions
- C. A Multi-Step Automation with User-Initiated Send Definitions
- D. A File Drop Automation with Filtered Data Extensions
Correct Answer: A 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Once an account is upgraded to Multi-Org, it cannot be turned off.
- B. Existing accounts cannot be upgraded to Multi-Org.
- C. Custom profile and subscription centers will not be required.
- D. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
Correct Answer: A 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Relationships
- B. Contact Configuration
- C. Data Designer
- D. Entry Source Data Extension
Correct Answer: A 🗳️
Explanation: Only visible for 2Pass4sure members. You can sign-up / login (it's free).
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